Negative Influences – Comparisons, Social Cues and the Herd

by admin

We hear it often from the Bonfire experts, “If the herd was happier and healthier, we would follow them,” but as Dr. Jesse Davis put it, “Unfortunately, doing things that fit in has become increasingly dangerous.

The herd moves in fear. Movement with the herd often results in irrational decisions by way of the absence of comprehensive understanding and reasoning, also known as: groupthink. The herd’s movements, though keeping individuals from being singled out, seldom provide optimum benefit for any within, as is certainly the case in modern culture. Running with the crowd today may help us survive society, but will not help us thrive as individuals.

Many of society’s accepted norms dress the harmful up as helpful, present disease as desirable, proclaim the hurtful as healthful, and promote sickness as status. We are exposed repeatedly to messages that detract from our attention to our wellness. The vast majority of the inputs we are surrounded by emphasize momentary enjoyment, instant gratification, or both without regard to long-term effects of those indulgences on our own or others’ lives.

Along our Bonfire journey, we must continually ask ourselves what around us is influencing us “negatively.” We can define “negative” (since it is quite subject to individual interpretation) as:

Anything that detracts from the long-term quality of, or equilibrium among, the Seven Lifetime Value Accounts depletes their current balance, or hinders our ability to sustain our investment in them.

When we discover influences (people, information, environments, etc.) that subtract from or divide more than they add to or multiply, we should:

• Remove them from our lives altogether – this will work better on magazines, television shows, radio programs, and the like than on family members.

• Reduce their share of or input into our lives – let those who do not acknowledge the power of their choices in determining their own wellness watch us from a distance as we proactively shape ours…hopefully they’ll learn something.

• Remove ourselves from the reach of their energy – Let’s stay away from that corner store with the “Delicious Healthy Snacks” sign that peddles artificially flavored, food-like substances with corn syrup-sweetened carbonated beverages with which to wash them down. If we walk in, it is by our own choice that we come “under the influence.”

The next time we feel like just rolling with the herd because it’s “easier” than standing out and living healthy, well and awesome lives, let’s remember a tiny concept expressed in a well-known historical letter and ask ourselves if we really want what we’ll get if we do follow the crowd:

Do not be deceived: “Bad company corrupts good morals.”

Oh, and as far as keeping up with the Joneses, when we think about comparing what we have to what they have (food “freedoms,” bottled “youth” or “beauty,” “enhanced” athletic performance, etc.), let’s not forget to also compare what we have to what they have (chronic diseases, adverse reactions, that extra-spacey look, etc.). Then we can ask ourselves “Do we really want to clamor with everyone else around us to ‘win’ a lifetime achievement award for the number of chronic diseases and corresponding ‘treatments’ we can go through before we close our eyes for the last time?” We’d probably be a whole lot better off just staying near the basics of the Bonfire…

Sustained exposure to negative influence over time reduces the balance in our Seven Lifetime Value Accounts. It’s up to us to determine not to be part of the downward spiraling health trend that surrounds us. As Dr. Paul writes:

Let’s rally together to go against the accepted norms, against society’s common traits of living a sedentary existence, eating non-nutritious processed foods, and engaging in busy but unproductive, chronically stressful lives. All of these common contemporary lifestyle behaviors are literally destroying our bodies, our health, and our lives.